Wow. Your responses to the last blog were fantastic. Yes, I know an author sometimes throws a desperate question out there to get activity on her blog, but this was one I posed in all sincerity. You also have the thanks of the other authors who’ve visited my blog to see what you all think about this very important issue to us.
Plus, I thank you for the many wonderful compliments of my work you slipped into your answers. That was kind – writing is very solitary work, and I don’t think readers truly comprehend how this helps an author plugging along through those endless edits. We’re like cats - we need stroking. :>
Enough of that. Since we had such a great response to this, I thought, aha! I can make my reaction the source of my next blog, because my brain is fried cheese from the aforementioned edits. Seriously, to say I found your answers useful is like saying I find chocolate merely a sufficient way to end a meal. So THANK YOU, one more time! Also, please note – my responding to that blog in this blog doesn’t mean I’m discouraging further answers – far from it. I’m learning more with each post.
So here’s the summary I surmised from your many answers, and you see if you think it’s accurate:
For those who buy print: Overall, it seems an overwhelming number of you buy through browsing. You get your attention caught by titles and covers, but the back blurb is the true clincher that will make you open up the inside and read a bit. Then, if the story has been written well, the author has won a sale.
For the online shoppers: Excerpts, reviews and Amazon-type ratings seem very helpful, as well as the offerings on the author’s website. Blogs and chats that introduce you to an author (which I think I would classify as reader recommendations) draw your attention to those things as well to a lesser extent.
There were other factors mentioned for both ways of seeking books: Romantic Times Magazine, targeting a preferred publisher/line (Heat, Aphrodisa, etc), editing quality, recommendations of respected friends, positioning of the book in the stores or, online, arranging by preferred subgenre.
So, interestingly, while it does seem some marketing of the book is important for getting the name out where the reader may stumble over it, it sounds like the true test is in the packaging of the book, whether on the shelf or on the screen – blurbs, excerpts, review quotes, and, for print books, the “attention grab” power of the cover and title.
The most important thing I picked up out of this was it’s the blurb or excerpt (whether the reader is paging through the book in a store or checking out the excerpt online) that seals the deal.
Once the reader makes the decision to buy a new author, the story has to be good, because they won’t be burned twice. For an established author, they may get a couple more shots before they’re given up as a lost cause. So in the end, the foundation to it all is TELL A STORY WORTH READING. Yes, sounds obvious, doesn’t it? But I can’t tell you how easy it is to forget in the push to “produce” or meet perceived marketing “trends”. The reality is, when you’ve been working day and night to reach a deadline and run through 3-4 edits, by the time you print the thing off or email it to the publisher, you’re thinking “I don’t care any more, just GET IT AWAY FROM ME!” LOL
Two side notes I also found interesting were this – 1) embarrassing/blatant covers REALLY push readers away from getting a print book, and 2) the prohibitive cost of books is keeping some in the States from buying them versus checking them out of a library. Outside the States, the shipping/cost/availability of print books can be a real obstacle.
There was also a potentially untapped marketing option that was noted in the blog postings. I keep hearing more and more readers say they wish their book clubs would read erotic romance. I say, why not ask them? I base that on the fact that I was invited to a bookclub one night by a friend who wanted me to provide an author’s perspective on Time Traveler’s Wife, one of my favorite titles. A couple weeks earlier, I had finished writing an erotic short story for this very conservative friend as a fun gift for her and her husband. It had fallen into the hands of one of the bookclub members. Well this person forwarded it to the bookclub (most of them in the 50ish range) and they were very animated and relaxed about talking about it at the meeting, surprising my conservative friend very much. Someone also said – maybe on this blog or in an email – that she’s part of an Ellora’s Cave book club, focusing on EC titles. So I think there’s an opportunity there. Maybe we just have to fan the flame. (Okay, yes there’s a couple ways to interpret that – lol.)
Now, as a final observation, since apparently reviews on Amazon and B&N are a significant factor in purchasing work, if ANY of you feel a desire to put a review of my work in those venues, I’ll be tickled to death (wink). No worries - no arm twisting. I don’t even strong arm friends and family to go do that kind of thing or vote for awards. To me, that’s cheating, which is why I was so flattered by the LR Café win. I always say, if readers think I deserve a nice review on Amazon, or a vote in an online award, I appreciate it. If you think someone deserves it more, then you give it to them.
Which comes back to the issue that, while marketing is key, what should always be first and foremost is telling a great story. Thanks again! Be sure and come back Friday. We’re going to have a fun Round Robin post with four other authors that day.